GOODWILL-LEVIS | Care Tag Collaboration

As part of a collaboration between Levis and Goodwill, we presented and sold and idea where on every care tag on every single pair of Levi’s Jeans, Levi’s would print instructions for people to donate their used jeans directly to Goodwill and not into a landfill.

LEVIS | Badger

This is my most favorite thing I’ve ever made. Ever. That Badger was acting perfection. He’d undistractedly run from Box A to Box B as straight as an arrow, every time. And, for only a Chicken McNugget.

It still makes me smile, and will until the day I die.

LEVIS | Crazy Legs

I love this spot. Shot with Spike Lee in Mexico City. Spike’s legs are used in the shot where he comes out from behind the truck. He wanted to dance too. It is in the top 20 of all Super Bowl spots ever. It’s one of those, why-I-love-my-job ideas. 

LEVIS | Bull

Simple. Honest. Dumb. To the point. Memorable.

Just how I like it.