NIKE | Snowboard Apparel

Nike's first ads ever for their snowboard apparel line. These worked like this: The spread would open first and be completely void of any logo or branding. It was designed to pull you in and make you scratch your head. The next page answered the question as to exactly who was neglecting their homelife, and why.

NIKE | ACG Snowboard (Launch)

Some print I did for Nike ACG's first foray into the snowboard boot industry.