by April Bell | Aug 21, 2019
SIMS | Castaways Teaser | EA This was the launch for a digital teaser campaign that I directed for EA’s Sims Castaways Game. It was for Wieden+Kennedy through the production company, Teak. There are several more in the...
by April Bell | Aug 20, 2019
ACE HARDWARE | I Am Not As long as you’re able to own your shortfalls, Ace Hardware will be there to help. The best work is always based in a simple...
by April Bell | Aug 19, 2019
UMBRO | Adversity How does a niche brand like Umbro go toe to toe with Nike during a World Cup year? By finding the one thing a that they could say that a behemoth like Nike could never. That their understanding of the sport runs deeper, because, since 1924, soccer is...
by April Bell | Aug 18, 2019
LEVIS | Bull Simple. Honest. Dumb. To the point. Memorable. Just how I like it. LEVIS | Badger GOODWILL-LEVIS | Care Tag Collaboration LEVIS | Crazy Legs I love this spot. Shot with Spike Lee in Mexico City. Spike’s legs are used in the shot where he comes out from...
by April Bell | Aug 17, 2019
EMERALD NUTS | Normans How do you make a name for yourself in a cataegory where Planters is king? It’s simple, you make people remember your name. We created this beloved campaign for Emerald Nuts which went on for several years after the launch of these 15...
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