by April Bell | Sep 8, 2021
NIKE | Skateboarding For a hot minute, Nike decided to use Goodby, Silverstein rather than w+k to create some new campaigns. I just happened to be the resident skater at the agency when that moment happened, and this assignment fell in my lap. I was given the...
by April Bell | Nov 29, 2020
COVIE | A 110% Grassroots Awareness Campaign On May 1st of 2020, Covid-19 took my mother from me. I wanted to find a way to honor her, so we gathered a few talented friends and we created Covie. We needed to be as apolitical as we possibly could in a divided America....
by April Bell | Aug 21, 2019
SIMS | Castaways Teaser | EA This was the launch for a digital teaser campaign that I directed for EA’s Sims Castaways Game. It was for Wieden+Kennedy through the production company, Teak. There are several more in the...
by April Bell | Aug 20, 2019
ACE HARDWARE | I Am Not As long as you’re able to own your shortfalls, Ace Hardware will be there to help. The best work is always based in a simple...
by April Bell | Aug 19, 2019
UMBRO | Adversity How does a niche brand like Umbro go toe to toe with Nike during a World Cup year? By finding the one thing a that they could say that a behemoth like Nike could never. That their understanding of the sport runs deeper, because, since 1924, soccer is...
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